101 conversations and 85 leads for a body contouring studio in Israel

About the project

The studio offers machine-based body contouring: vacuum-roller anti-cellulite massage, cavitation and RF lifting. Its clients are mostly women. I joined the project in April 2026, when ads were already running in the account, so this case study covers only my period: 21 April to 20 October.

What we had to keep in mind

• A small ad budget, so every format had to justify its spend with inquiries.
• Machine treatments require trust. Before visiting, a woman wants to know what the treatment is, what result to expect and what the first session costs.
• All clients are from one city, so ads wear out quickly if the same thing runs for too long.

With a small budget, every shekel has to work. So I didn't stick to one format: I tested conversations and instant forms and kept whichever brought cheaper inquiries at the time.

Tatyana Richmann, Meta Ads specialist

Campaign setup

We worked in three directions:

• WhatsApp conversations. The person taps the button and writes to the studio straight away.
• Leads through a short instant form right inside Instagram and Facebook. From June this became the main format.
• Ads driving profile visits. Low-cost warm-up: a woman sees the treatments, results and specialist, and later writes on her own.

Audience. Women living in the city and nearby areas.

Placements. Feed, Stories and Reels on Instagram and Facebook.

Offers and ad creatives

Every creative gave a clear reason to write: a specific treatment and the price of the first visit.

• A static RF lifting ad with the price of a first trial session. The cheapest conversations of the period: 14 at ₪10.48, and it was clicked more often than any other creative (CTR 5.62%).
• A vacuum-roller massage video with the trial session price. The most conversations: 39 at ₪16.58.
• A video from the specialist about the belly and thighs staying a problem area even after weight loss. The main lead creative: 26 leads at ₪28.74, and its best run brought 9 leads at ₪19.52.
• A static LPG massage ad for profile visits: 1,216 visits at ₪0.19.

We don't show the original creatives: the client hasn't agreed to publish them.

Launch and results

In spring, conversations did most of the work. In June we launched instant forms and from then on switched between formats based on results: in August we briefly brought back conversations with new videos, and from September it was leads again. Ad sets were regularly refreshed with new creatives.

Before → After: profile visit ads

In July I added three new creatives to the profile visit ads, and the static LPG massage ad turned out best. We compare two full months with almost the same spend.

For the same money, 2.2 times as many people visited the profile.

Instant form leads by month

The cost per lead varied from month to month. It was highest in August, when the form ran only for the first 10 days, and lowest in October.

What else the data showed

• Women aged 45–54 left the most leads: 32 out of 85.
• The cheapest leads came from Instagram Reels, at ₪19.93. In Facebook Reels a lead cost twice as much, ₪42.77.

Summary

• In six months: 101 conversations at ₪16.01 and 85 instant form leads at ₪29.80.
• The creative with a specific first-session price brought the cheapest conversations, ₪10.48.
• The cost per profile visit fell from ₪0.45 to ₪0.20 after the creatives were refreshed.

This shows what works in this niche: a specific treatment, a clear first-visit price and regular creative refreshes.

Tatyana Richmann, Meta Ads specialist

The figures in this case study relate to a specific business, city and period. Results in another niche may differ. A conversation or a lead is an inquiry, not a paid booking: this case study has no booking data.